This study combs through relevant literature, adopts a combination of typical sampling and random sampling, collects three big data technology-driven interactive marketing e-commerce companies in a specific period of Sina Weibo sample data for research,
obtains historical information and data, and constructs a model. Through relevant analysis to eliminate invalid variables, we creatively selected three variables of Internet hot words, activities, and micro topics as independent variables and used marketing effects as dependent variables to carry out empirical analysis and study the marketing innovation of three representative companies based on big data technology. We discussed the use of self-media in interactive marketing e-commerce and the situation of marketing innovation based on self-media, focusing on the interactive relationship between marketing innovation and Internet word-of-mouth (brand image). Through research, we have derived the three-force model, which is the biggest result of this research, and provided a reference model for interactive marketing e-commerce companies to carry out follow-up marketing innovation based on the media. Limited to the level of research and ability, there are some deficiencies in the research, such as barrage marketing, big data marketing, and emotional computing, that have not been analyzed in depth. This article fully considers the dependence of small and medium e-commerce companies on e-commerce platforms in the era of big data and conducteddetailed market research on their precision marketing strategies in the era of big data. This will be a new field that does not come from media marketing. This article intends to summarize a series of experiences and laws from special to general, from individuality to generality, so as to give full play to the role of personalized marketing in increasing website traffic and order conversion, in order to personalize the use of data by other e-commerce companies with marketing provides some valuable experiences and methods
for reference.
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Digital HR Marketing
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Digital HR Marketing
This study combs through relevant literature, adopts a combination of typical sampling and random sampling, collects three big data technology-driven interactive marketing e-commerce companies in a specific period of Sina Weibo sample data for research,
obtains historical information and data, and constructs a model. Through relevant analysis to eliminate invalid variables, we creatively selected three variables of Internet hot words, activities, and micro topics as independent variables and used marketing effects as dependent variables to carry out empirical analysis and study the marketing innovation of three representative companies based on big data technology. We discussed the use of self-media in interactive marketing e-commerce and the situation of marketing innovation based on self-media, focusing on the interactive relationship between marketing innovation and Internet word-of-mouth (brand image). Through research, we have derived the three-force model, which is the biggest result of this research, and provided a reference model for interactive marketing e-commerce companies to carry out follow-up marketing innovation based on the media. Limited to the level of research and ability, there are some deficiencies in the research, such as barrage marketing, big data marketing, and emotional computing, that have not been analyzed in depth. This article fully considers the dependence of small and medium e-commerce companies on e-commerce platforms in the era of big data and conducteddetailed market research on their precision marketing strategies in the era of big data. This will be a new field that does not come from media marketing. This article intends to summarize a series of experiences and laws from special to general, from individuality to generality, so as to give full play to the role of personalized marketing in increasing website traffic and order conversion, in order to personalize the use of data by other e-commerce companies with marketing provides some valuable experiences and methods
for reference.
Editorial Review
This study combs through relevant literature, adopts a combination of typical sampling
and random sampling, collects three big data technology-driven interactive marketing
e-commerce companies in a specific period of Sina Weibo sample data for research,
obtains historical information and data, and constructs a model. Through relevant
analysis to eliminate invalid variables, we creatively selected three variables of Internet
hot words, activities, and micro topics as independent variables and used marketing
effects as dependent variables to carry out empirical analysis and study the marketing
innovation of three representative companies based on big data technology.
We discussed the use of self-media in interactive marketing e-commerce and the
situation of marketing innovation based on self-media, focusing on the interactive
relationship between marketing innovation and Internet word-of-mouth (brand image).
Through research, we have derived the three-force model, which is the biggest result
of this research, and provided a reference model for interactive marketing e-commerce
companies to carry out follow-up marketing innovation based on the media. Limited
to the level of research and ability, there are some deficiencies in the research, such as
barrage marketing, big data marketing, and emotional computing, that have not been
analyzed in depth. This article fully considers the dependence of small and medium
e-commerce companies on e-commerce platforms in the era of big data and conducteddetailed market research on their precision marketing strategies in the era of big data.
This will be a new field that does not come from media marketing. This article intends to
summarize a series of experiences and laws from special to general, from individuality
to generality, so as to give full play to the role of personalized marketing in increasing
website traffic and order conversion, in order to personalize the use of data by other
e-commerce companies with marketing provides some valuable experiences and methods
for reference.
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